Ranked 2nd is tiktok shop with 18,360 billion vnd, accounting for 23.2% market share. Shopee’s share slid from 68% to 62%, even as revenue climbed 11.3%, while tiktok shop leapt to 35% through “shoppertainment” tactics. Shopee maintained its leading position with a revenue of vnd62.38 trillion (nearly $2.49 billion), capturing 71.4% of the gmv market share
DayoranMx_
Shopee, tiktok shop, lazada, and.
In particular, shopee continued to maintain its leading position with a huge revenue of vnđ62.38 trillion, accounting for 71.4 per cent of the gmv market share
Tiktok shop ranked second with vnđ19.24 trillion, equivalent to 22 per cent of the market share. Tiki and sendo, two domestic ones, accounted for the remaining 1%. Tiktok shop ranked second with 19.24 trillion vnd, lazada and tiki ranked third and fourth with 5.16 trillion and 584.77 billion vnd respectively. Shopee holds 71.4% of the market share with vnd 62,380 billion, while tiktok shop is in second place with 22%
These two platforms now account for up to 93.4% of the market share, up from 91.25% in q1 Shopee continues to expand its market share with a higher gmv growth rate compared to tiktok shop. Shopee and tiktok shop jointly controlled 97% of gmv in q1 2025
