Led by cici, the overseas version of doubao, which boasts over 150 million monthly users in china by 2023, bytedance is rapidly expanding its presence in key regions such as the uk, mexico, and southeast asia. The app’s marketing strategy is particularly intriguing. Bytedance has been buying ad space and hiring creators to promote cici, its ai chatbot app, in markets such as the uk, mexico, and parts of southeast asia
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The international version of cici ai has been rolled out in markets such as the united kingdom, mexico and parts of southeast asia.
Bytedance's cici, an overseas counterpart of china's most popular ai chatbot app doubao, is quietly gaining traction in the uk, mexico, and southeast asia — bytedance is paying for ads and partnering with influencers to promote its ai chatbot app cici in countries like the uk, mexico, and indonesia.
Unlike its chinese counterpart doubao, cici targets specific markets like the uk, mexico, and southeast asian countries, deploying over 400 different ads in mexico to showcase its capabilities
