It’s like the totalitarianism of search—one answer, one authority, controlled by algorithms we can’t see. What does the future of search look like Google and alphabet’s ceo sundar pichai sat down for a discussion on ai that inevitably focused on the future of search
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He explained his view of search and the role of websites ten years.
Do you have a gen ai engine optimization strategy?
It could spell the end of the canonical answer This is the future of search Try it for a bit yourself, and you’ll see. A break down on the shift and what it means for your strategy.
Ai is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says google's vp of product. For 25 years, search engines like google and microsoft's bing crawled and indexed websites, sending users to relevant pages This drove traffic, supporting the web's grand bargain Moving beyond the traditional search box, these innovations aim to deliver smarter, more personalized results through multimodal ai interfaces.