Rebranding is a strategy that involves changing a company's corporate image or organization by developing a new name, symbol, logo, and related visual assets like marketing materials. While many see rebranding as simply updating a logo or slogan, a true and successful rebrand goes much deeper, transforming how your brand is perceived by customers, employees and other. Rebranding can be applied to new products, mature products, or even products still in development
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The process can occur through a change in marketing strategy or in various other situations such as chapter 11 corporate restructuring, union busting, or bankruptcy.
A rebrand shouldn’t be taken lightly
Not only does it take time and money, but your company’s reputation is at stake if you miss the mark So below we explain what you need to know about rebranding What it is, when it’s right and how to do it in 7 steps. Learn why rebranding matters and how to strategically launch a new visual identity, plus examples of successful rebrands
