Called “there’s only one dc,” the $20 million global marketing campaign centers on washington’s attractions and experiences like the library of congress, the largest library in the world. Upload and tag your selfie for your chance to experience washington, dc for yourself. Is trying to lure back international travelers with a new slogan and ad campaign that will directly target consumers
Only 1 DC - YouTube
Destination dc (ddc), the official destination marketing organisation for washington, dc, is set to unveil a global ad campaign from november 1, 2023
The campaign will also be run in india, which contributed the third largest number of international tourists to the city in 2022
The campaign is titled ‘there’s only one dc’ 's new marketing campaign there's only one dc officially launches today, nov