They ranked second [1] in this area out of the 10 markets [2] surveyed. Research by dbs on digital transformation found that companies in vietnam (68%) ranked higher than the global average (64%) in taking a strategic, consistent or radical approach to digitalising customer experience and engagement At 68%, vietnam ranked second in this area out of the 10 markets surveyed, 4% higher than the global average.
Ahna Mac | Spotify
Asked about the principal challenges that their businesses face, respondents to the dbs survey identify gaps in talent and data extraction challenges as the main obstacles to digital transformation.
Dbs ranked vietnam second behind only singapore in this area, and above eight other surveyed markets including australia, hong kong, india, indonesia, mainland china, taiwan, the uk, and the us.